Everyone, all people, obtain ‘round because I have excellent information. Stellantis, the enterprise shaped by the mergers of Fiat Chrysler Vehicles (FCA) and Groupe PSA (you know, the aged Peugeot-Citroën) have unveiled its new emblem to the environment, and it only appears to be like a minor like a manufacturer of tooth-whitener! Appears to be like everything’s gonna be ok now!
Stellantis presented this deeply inspiring small animation of the new emblem:
Go forward, choose a moment to capture your breath, and possibly even transform your trousers, which you have no question soaked with inspiration-urine.
Here’s what the corporation has to say about it is new symbol, which, if you are a filthy animal, seems pretty substantially like the outdated just one but with a bunch of dots all-around the “/” which is filling in for an “A.” From the press launch:
The symbol symbolizes the loaded heritage of Stellantis’ founding corporations and the special merged strengths of the new group’s portfolio of 14 storied automotive makes, as perfectly as the variety of expert backgrounds of its personnel operating in all of the areas. Alongside with the Stellantis name – whose Latin root “stello” indicates “to brighten with stars” – it is the visual illustration of the spirit of optimism, power and renewal of a various and innovative business identified to be one of the new leaders in the following era of sustainable mobility.
In circumstance your curious here’s all those 14 brands: Abarth, Alfa Romeo, Chrysler, Citröen, Dodge, DS, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall.
I signify, that is a good deal of significant marques in there! And, if you are like most people and have generally lamented you could not purchase a Jeep re-badged as a Vauxhall or a Citroën with RAM badging, this is superb news.
All right, just amongst you and me, I’m pleased that for the most section, the automotive environment will not have to deal with this symbol all that much, because it’s actually really boring and does not truly feel like a carmakers’ emblem at all, to me.
It feels like a little something out of the professional medical-dental or insurance coverage industries, for some motive. I necessarily mean, appear:
That appears completely pure, does not it?
So, yeah, congratulations, Stellantis. I seem forward to the absolutely free tote bag with this logo on it I will 1 day acknowledge from a automobile display.