Bryson DeChambeau will develop into the very first golfer to put on a emblem of a sports betting or fantasy athletics business throughout the Masters following agreeing to a partnership with DraftKings.
DeChambeau will put on a DraftKings logo on his hat through the Masters upcoming 7 days as part of an exceptional, multiyear partnership with the organization that was announced Monday.
On June 1, the PGA Tour approved a coverage alter that allowed gamers to have sponsorship promotions with betting operators specially. In mid-October, Jason Kokrak sported a BetMGM emblem on his hat during the C.J. Cup event in Las Vegas, which he gained.
“It really is a new way for gamers and enthusiasts to interact,” DeChambeau told ESPN. “It really is a one of a kind, awesome way to interact in regards to fantasy, and as betting is turning into additional commonly approved, I consider it’s a excellent additive to the activity.”
Golf’s attractiveness with fantasy athletics gamers and bettors has elevated noticeably in recent yrs. Golf is the fourth-most-preferred sport for DraftKings’ day by day fantasy contests, and the firm says betting cope with on golf has viewed a yr-more than-12 months expansion of a lot more than 10 occasions.
As portion of the partnership, DeChambeau will grow to be the facial area of DraftKings golfing and participate in written content, advertising and VIP-centric collaborations, including playing a spherical with, or giving lessons to, followers.
“As one particular of golf’s most promising athletes and the present-day U.S. Open up winner, DraftKings is strategically aligning with profitable athletes like Bryson who embody and embolden aggressive fire in our clients,” Jason Robins, co-founder and CEO of DraftKings, mentioned in a release saying the partnership with DeChambeau.
DeChambeau, who is stated as the favored to win the Masters at 8-1 at DraftKings, claimed he has been preparing for Augusta National and training his bulked-up physique to peak for following week’s tournament.
“I want to be with any luck , averaging all around 200-mph ball pace,” DeChambeau reported.
Asked to enjoy oddsmaker and established an more than/under for his longest push in the fairway at the Masters, Chambeau established the variety at 400 yards.