A French courtroom has quickly banned Polestar from using its symbol in France, after a three-yr lawful wrangle around the logo’s alleged resemblance to that of Citroën ended in the French marque’s favour.
Official court files from 2017 display that Citroën’s dad or mum corporation, the PSA Team, asked Volvo to halt employing Polestar’s symbol, which includes a pair of chevrons arranged in a cross motif. It argued that the emblem resembles Citroën’s 121-12 months-old double chevron emblem and – by association – the likewise styled logo of quality offshoot DS.
Volvo refused to comply, proclaiming the logos were being not comparable, before Citroën took the declare to the European Mental Property Business office but was unsuccessful in its try to verify the two logos’ similarities.
Now, a French court docket has sided with Citroën, purchasing Polestar to spend €150,000 (£135,000) to the French brand – .05% of what it spends yearly on promotion in France – in addition to €70,000 (£63,000) in lawful charges. Polestar was also prevented from making use of its emblem in France for six months from the issuing of the court order in July 2020.
It is unclear what this usually means for a possible roll-out of the electric powered general performance manufacturer in France, but a Polestar spokesperson explained to Autocar: “Polestar does not function in France and we at present have no ideas to work in France. There is an ongoing authorized situation in France concerning the use of the Polestar logo, initiated by Citroën.
“While we cannot comment on the information of the case, we strongly feel in the place of our manufacturer and brand. We recognise that as a new, enjoyable vehicle brand name on the industry with formidable options to raise the profile of electric mobility, we may possibly get awareness from recognized car makers.
“The circumstance only relates to France and does not use to any other countries.”
Polestar was initially launched in 2009 as Polestar Overall performance, a functionality sub-brand of Volvo. Its current symbol was launched in 2017 when the manufacturer was hived off as a stand-alone maker of electrified efficiency automobiles.
Autocar has contacted Citroën Uk for comment.
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