Stellantis—the solution of a merger between Fiat Chrysler Cars (FCA) and France’s PSA Group—revealed its emblem on Monday.
When an accompanying push release stated the emblem “symbolizes the rich heritage of Stellantis’ founding providers,” there is minor about it that suggests Stellantis is an automaker. The dots at the rear of the “A” reference to the Latin root of Stellantis, “stello,” which suggests “to brighten with stars.”
When the Stellantis title was introduced in July, the organization mentioned logos for person brands would not change. Stellantis will inherit 14 brand names from FCA and PSA, including Peugeot, Citroën, DS, and Opel/Vauxhall from PSA, and Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo, and Maserati from FCA.
FCA and PSA Group manufacturers
The combined automakers bought 7.9 million units globally in 2019, down from 8.7 million in 2018.
Designs for the 50/50 merger ended up announced in October 2019, and an agreement was signed to established the procedure in motion the next December. At the time, FCA and PSA reported the merger process was expected to choose 12-15 months, that means it would be concluded in the 1st quarter of 2021.
Less than the earlier reviewed merger approach, Stellantis would be valued at much more than $48 billion, with stock break up 50/50 among present FCA and PSA shareholders. Present PSA CEO Carlos Tavares will provide as CEO of the merged firm, and FCA chairman John Elkann will serve as chairman. Stellantis’ board will be built up of 6 users from PSA and 5 from FCA, including Elkann, who is also chairman of Ferrari, and a member of the Agnelli household, whose keeping organization Exor is the controlling shareholder of FCA.