PARIS — A trademark dispute above its logo has still left Polestar, the electric-motor vehicle brand owned by Volvo Cars and Geely, briefly unable to launch its vehicles in France.
Ruling in a scenario that dates back again to 2017, a French has court docket discovered that Polestar’s emblem is related ample to Citroen’s “double chevron” style as well as the emblem of DS Automobiles, previously a Citroen sub-brand name, to probably confuse motor vehicle prospective buyers.
The court, in a ruling dated June 4 and released in July, requested Polestar to shell out Citroen 150,000 euros in damages as properly as legal charges, and banned the use of the Polestar symbol in France for 6 months.
Polestar this spring introduced the Polestar 2, a Chinese-constructed whole-electric powered sedan that is positioned as a rival to the Tesla Model 3, for the Chinese, European and U.S. markets. The to start with Polestar 2 designs arrived in Europe in at the conclude of June.
But French people to Polestar’s web page see only a white site with the message: “Access to the Polestar website is not accessible to the French public because of to territorial limits on the use of French emblems no. 016898173 and no. 01689532.”
All those emblems are two versions of Polestar’s logo, which is composed of two chevron styles facing toward 1 another. Citroen’s emblem, which has been employed considering the fact that 1919, stacks two chevrons. The DS emblem arranges chevrons to sort the letters “DS.”
In accordance to French court docket paperwork, Citroen’s dad or mum enterprise PSA Team very first requested Volvo Vehicles in September 2017 to halt the use of the Polestar brand. French internet people had discovered the similarities previously that yr, shortly right after the Polestar 1 plug-in hybrid coupe was displayed at the Geneva car demonstrate.
Volvo refused to do so on the grounds that the logos have been not similar. Citroen then unsuccessfully took its criticism to the EU Mental Home Business office, or EUIPO.
Citroen submitted suit in France against Volvo in Oct 2019, saying trademark infringement and unfair competition, looking for to prohibit the use of the Polestar symbol and inquiring for damages of 320,000 euros.
In reaction, lawyers for Polestar explained there was “no danger of confusion” among its symbol and individuals of Citroen and DS, the court docket document reported. They also pointed out that EUIPO experienced rejected Citroen’s assert of infringement.